Lead Experience Designer

Created to modify a clients' expectations and associations to the company, tech house Synpulse 8 covers the technological side of the consulting industry. While the logo was already finalised when I joined the team, I felt its art direction lacked the aesthetic of a technology powerhouse and proceeded to create its visual expression.

The new direction was well received and further applied to all the visual collaterals. Including the plug-and-play banking solution that the company offers. During the coming months, we also added and improved the direction, making it more scalable and impactful.