The project focused on designing a user-friendly digital tool tailored specifically for insurance sales representatives. It involved comprehensive research, prototyping, and iterative testing to ensure the tool's functionality and usability met the unique requirements of the insurance sales process.

Deliverables

UX Research

UI Design

Pitch deck

Prototype

Role
Lead Experience Designer
Background
The need for this tool stemmed from the increasingly complex nature of the insurance industry and the evolving expectations of customers. Insurance sales representatives often faced challenges in managing customer data, navigating various insurance products, and efficiently closing sales. The client recognized the need for a modern, streamlined solution to empower their agents and enhance their sales performance in a competitive market.
Impact
While this tool wasn't developed, we predicted it would significantly improve the efficiency and effectiveness of insurance sales representatives. By providing easy access to customer information, real-time product comparisons, and guided sales workflows, the tool would enable agents to better serve their clients and close deals more efficiently. This would have resulted in increased productivity, higher customer satisfaction, and ultimately, improved business outcomes for the client.

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Sand & Sky

2020
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Revitalizing radiance: transformative redesign unveiling the essence of Sand & Sky's natural beauty philosophy

UI Design
Usability Test
Design System
UX Research