Creative Director / Lead Designer

The idea behind Sololá was to create a clothing brand that would really speak to its customers. However, the challenge we faced was that the client didn't know how to put into words what she had in mind. We took our time to explore together the reason behind it and hosted 2 brand workshops that allowed us to build the brand

The brand had an overwhelming positive reception, selling 75% of their stock. On the launch event we asked attendees to write a postcard with encouragement words for their future self. This set the tone for what the brand stands for and it created a strong emotional connection with its target customers.